Telenor’s scam

Have you ever encountered a situation with your telecom service provider, where you were charged for activation of unsubscribed services?  if not, your network provider might not be Telenor! however Telenor ends up being a spare sim for dual simmers most of the time.

telenor

Recently i came back to India from new Zealand on a holiday, and started to use my moms number for a while. if i get a chance to rate Telenor for its services, on the scale of 10, i would give it an absolute zero. Reason being improper network coverage, disconnected calls, and most importantly i was hustled, and irritated to the core (activation of unsubscribed services/plans) repeatedly even after lodging a complain with concerned CSR at customer support Telenor.

My call to Telenor’s customer service representative: (27/11/2015, evening between 6:00-7:00 pm)

After introducing myself, i complained on happenings, and asked him to readout on previous balance deductions. here he starts to hide those fake/unsubscribed service oriented deductions, and starts to read out my call history and pertaining call charges. upon insisting and tightening my grip over the conversation, he starts reading out activated services one after the other, and corresponding deductions. i was surprised as i never ever heard about such services in my life or their benefits, and worst part about it is,  i was charged for service deactivation as well (heights).

following are few among those activated unsubscribed services:

live Aarti pack: gods must be crazy!!  

Special 10 pack: lol! never know whats special about this pack

Mobile Gupshup: is it a kind of golgappa/gupchup?? whats Gupshup!!

and list goes on…. forgot carzy names of others packs.

Upon pushing further on the roots of service activation, i was shocked to be blamed, and to be taught, on how to use a smart phone! At this point i realized the dubious nature of Telenor’s business, targeting people not-familiar with mobile phones and telecom services, making money in disguise.

after speaking to concerned CSR of telenor, it is clear that telenor is scamming millions of its customers, making billions of rupees through activation of unsubscribed services.

Present day scenario is evident of, companies directing themselves being more loyal towards consumers, and businesses being driven towards customer centric approach from product centric nature. #Telenor,”you lost the race”.

Thank god for possibility of porting my number to better service provider. Tomorrow is last day with telenor, from day after i will enjoy services of idea.

#telenor #telecomscams #nationalconsumerhelpline #logicalindian

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How to deal with negative comments on your Facebook brand’s page

People use Facebook to share the latest thoughts and events, where they were recently, what they recently ate, their thoughts on the latest news. Facebook is a place to share with other users sharing about anything with each other.

But when it comes to sharing, not all posts or comments will be positive. People will share their negative experiences they had with products all over social media, and some of them can be really bad experiences.

tlb5

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The screenshot above shows a customer service officer angry venting about the airline. When most companies see these angry customer comments, their common reaction would be to delete the comment or reply to it at all.

But when people complain about your social media presence, it is important to respond to them – immediately.

Whenever there is an angry customer, not just to do with him or her. You are dealing with thousands of other people connected to the social platform that are watching you on dealing with the customer angry.

But that’s not all – when dealing with negative comments, 42 percent of your customers expect you to respond within 60 minutes, and more than two-thirds of your customers expect a response the same day.

In the world of Facebook, speed is essential; even more in times of social media disaster.

The truth is that you will always have people complaining about your products or services, regardless of what business you are in, and Facebook is just another channel for them to express their unhappiness.

And if you do not answer them, it is the cost of social media disaster!

A lot of companies see Facebook as a double-edged sword. The advantage would be to connect and build relationships with your customers and disadvantage will handle negative remarks or feedback.

However, it is not always the case. Negative feedback is not a bad thing, but actually a great opportunity to make a plaintiff in a great lawyer.

I saw a lot of successful brands, they are able to handle their Facebook mess and turn complainers into big lawyers, and split strategy to deal with negative comments or handling disaster Facebook in three stages.

1) Confirmation

First, I have to admit negative comment. The recognition can be just a simple: “We have received your feedback and understand your concern, we are looking into the issue right now.”

Dissatisfied Never direct a feedback form as insincere. As a receiver, you should take down the details of the applicant and not have to work for anything, except to wait for the results of our research.

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Never drive fans to other digital forms such as what made this brand.

By recognizing first, we will be able to respond within 60 minutes, which is the expected time window. As social media evolves, the window of time will only get shorter until answers are instant.

2) Apologize sincerely

The second step is to apologize sincerely. When something is really wrong, the fastest way to be forgiven by anyone is to be really bad.

KFC Malaysia was once hit with a social media crisis, when a film of their employee was seen playing and tampering with food. The customer brought their misery KFC Malaysia social media such as Facebook and YouTube. Within 4 hours, director of operations broadcast a video to apologize to their customers, ensuring that CCTV will be created, says that staff were treated, and promised that such incidents will not happen again .

By making the effort to meet and resolve customers will understand and forgive his mistake after feeling assured quick and sincere actions.

3) Take It Offline

Finally, is to decouple the problem by providing a phone number for the applicant.

#negative comments

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Role of Content Marketing in Developing a Marketing strategy For New Product Launch.

Today i came across this amazing article http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/integrating-social-media-and-content-marketing-for-ecommerce/ and i had summarized this articles adding my views.

Content Marketing

Content marketing is a term used to describe the process of creating attractive and engaging content related to a product with the aim to attract prospective buyers of the product or service. created content should address needs of the buyer in every stage of buying process.

being a part of inbound marketing strategy,content marketing is about distribution of product related content around the web specially in social media where buyers interact with it which ultimately helps in generating leads either through websites or retailers.

What it is Not

Content marketing is all about to serve customers all they need, to make customers experience delightful, rather than just broadcasting a message asking your customers, “buy our products stuff”. All in all content marketing is to make the promotion process informational, interesting or interactive content designed in order to solve/address a specific buyer “problem”.

Digital Marketing For a New Product Launch:

Blog posts: post blogs on your website with a focus on consumer needs for the product.

Guest blog posts: guest blog posts are more about posting on other’s blogs where your customers are visiting/reading/searching for information.

Reviews: posting reviews on blogs should be a part of your new product launch. this can influence products devoted to specific life styles or topics. of products on blogs devoted to specific lifestyles or topics.

E-Newsletters: By means of email marketing.

Social media content: social media content include posts on your business pages on Twitter, Google+ or Facebook accounts etc.

Videos: visual content is more promising than just writings, “why to tell when you can show” posting videos related to your food products, calorie info, product innovations on your websites and on social media through your business pages increases the probability of customers visiting your site.

Recipes: post recipes and how to’s on your website. posting recipes indirectly pulls customer traffic towards your website.

Presentations: In order to see prospective retailers, share your marketing presentation on virtual media rooms or in slide share.

Links:

http://foodbeverage.about.com/od/socialmediainfood/a/Content-Marketing-for-Successful-New-Product-Launches-in-food_and-beverage-market.htm

http://palakagg123.wordpress.com/2014/08/27/how-can-your-social-media-post-hit-the-target-audience/

#contentmarketing #blogposts #recipes #newproductlaunch #digitalmarketing

Today i came across this amazing article http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/integrating-social-media-and-content-marketing-for-ecommerce/ and i had summarized this articles adding my views.

Content Marketing

Content marketing is a term used to describe the process of creating attractive and engaging content related to a product with the aim to attract prospective buyers of the product or service. created content should address needs of the buyer in every stage of buying process.

being a part of inbound marketing strategy,content marketing is about distribution of product related content around the web specially in social media where buyers interact with it which ultimately helps in generating leads either through websites or retailers.

What it is Not

Content marketing is all about to serve customers all they need, to make customers experience delightful, rather than just broadcasting a message asking your customers, “buy our products stuff”. All in all content marketing is to make the promotion process informational, interesting or interactive content designed in order to solve/address a specific buyer “problem”.

Digital Marketing For a New Product Launch:

Blog posts: post blogs on your website with a focus on consumer needs for the product.

Guest blog posts: guest blog posts are more about posting on other’s blogs where your customers are visiting/reading/searching for information.

Reviews: posting reviews on blogs should be a part of your new product launch. this can influence products devoted to specific life styles or topics. of products on blogs devoted to specific lifestyles or topics.

E-Newsletters: By means of email marketing.

Social media content: social media content include posts on your business pages on Twitter, Google+ or Facebook accounts etc.

Videos: visual content is more promising than just writings, “why to tell when you can show” posting videos related to your food products, calorie info, product innovations on your websites and on social media through your business pages increases the probability of customers visiting your site.

Recipes: post recipes and how to’s on your website. posting recipes indirectly pulls customer traffic towards your website.

Presentations: In order to see prospective retailers, share your marketing presentation on virtual media rooms or in slide share.

Links:

http://foodbeverage.about.com/od/socialmediainfood/a/Content-Marketing-for-Successful-New-Product-Launches-in-food_and-beverage-market.htm

http://palakagg123.wordpress.com/2014/08/27/how-can-your-social-media-post-hit-the-target-audience/

#contentmarketing #blogposts #recipes #newproductlaunch #digitalmarketing

content marketing as a key success element for food industry

 

 

 

 

Today i came across this amazing article http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/integrating-social-media-and-content-marketing-for-ecommerce/ and i had summarized this articles adding my views.

 

Content Marketing

Content marketing is a term used to describe the process of creating attractive and engaging content related to a product with the aim to attract prospective buyers of the product or service. created content should address needs of the buyer in every stage of buying process.

being a part of inbound marketing strategy,content marketing is about distribution of product related content around the web specially in social media where buyers interact with it which ultimately helps in generating leads either through websites or retailers.

What it is Not

Content marketing is all about to serve customers all they need, to make customers experience delightful, rather than just broadcasting a message asking your customers, “buy our products stuff”. All in all content marketing is to make the promotion process informational, interesting or interactive content designed in order to solve/address a specific buyer “problem”. 

Digital Marketing For a New Product Launch:

Blog posts: post blogs on your website with a focus on consumer needs for the product.

Guest blog posts: guest blog posts are more about posting on other’s blogs where your customers are visiting/reading/searching for information.

Reviews: posting reviews on blogs should be a part of your new product launch. this can influence products devoted to specific life styles or topics. of products on blogs devoted to specific lifestyles or topics.

E-Newsletters: By means of email marketing.

Social media content: social media content include posts on your business pages on Twitter, Google+ or Facebook accounts etc.

Videos: visual content is more promising than just writings, “why to tell when you can show” posting videos related to your food products, calorie info, product innovations on your websites and on social media through your business pages increases the probability of customers visiting your site.

Recipes: post recipes and how to’s on your website. posting recipes indirectly pulls customer traffic towards your website.

Presentations: In order to see prospective retailers, share your marketing presentation on virtual media rooms or in slide share.

Links:

http://foodbeverage.about.com/od/socialmediainfood/a/Content-Marketing-for-Successful-New-Product-Launches-in-food_and-beverage-market.htm

http://palakagg123.wordpress.com/2014/08/27/how-can-your-social-media-post-hit-the-target-audience/

#contentmarketing #blogposts #recipes #newproductlaunch #digitalmarketing